TL;DR: Polyform now has a native Zapier integration. When someone submits a form, Zapier can automatically send the data to Google Sheets, HubSpot, Notion, Mailchimp, or any of 8,000+ supported apps. Set it up in the form's integration settings.
#The problem
Collecting responses is step one. Getting that data into the tools where you actually act on it — your CRM, spreadsheet, project tracker, email list — is step two. Without automation, step two means manual exports, copy-pasting, or building custom webhook handlers.
#How the integration works
- Connect Zapier from the integrations tab in any form's settings
- Browse or search for the app you want to connect
- Map fields — Zapier walks you through connecting form fields to the destination app
- Activate — every new form submission triggers the Zap
Form responses are sent to Zapier as structured data, so you can map individual question answers to specific fields in the destination app — not just a blob of text.
#Common workflows
Some combinations we see teams setting up:
- Form submission → Google Sheets row — the classic. Every response becomes a row in a spreadsheet for analysis.
- Form submission → Slack notification — get pinged in a channel when someone submits. (We also have a native Slack integration if you only need notifications.)
- Form submission → HubSpot contact — pipe lead capture forms directly into your CRM.
- Form submission → Notion database — feed responses into your team's knowledge base or project tracker.
- Form submission → Mailchimp subscriber — add respondents to an email list based on their answers.
#Alongside webhooks
If you need more control than Zapier provides — custom payload formats, authentication headers, or routing to your own backend — webhooks are still available. Zapier and webhooks can run side by side on the same form.
#Availability
The Zapier integration is available on all plans. Open any form, go to integrations, and look for Zapier.